논문 상세

An Empirical Study of YouTube Knowledge Contents Viewing and Purchase Intentions: Focusing on The Survey of <Chekgrim> Subscribers

출판일
20240831
ISSN
(P)2288-4920 / (E)2288-4939
수록정보
권 3호 33 ~ 46쪽
식별자 정보
DOI10.7236/IJIBC.2024.16.3.33
KCIART003113328

논문 저자

No 이름 이메일 기관
1 Jeong-Hye Han - Center of BDSI, Korea University
2 Haeng-Eun Kim - Center of BDSI, Korea University
3 Sung-Tae Kim - School of Media & Communications, Korea University