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What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers' Response in a Brand Crisis

No	이름	이메일	기관
1	SoYoung Lee	-	Department of Journalism, Public Relations, and Advertising, Soongsil University
2	Ji Mi Hong	-	Department of International Business and Trade, School of Global Convergence Studies, INHA University
3	Hyunsang Son	-	Department of Marketing, Information, and Decision Sciences, Anderson School of Management, University of New Mexico

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