논문 상세

The impact of Fashion Brand Collaborations in Sandbox Games on Purchase Intention: The Role of Brand Coolness and Self-Avatar Identification

출판일
20240930
ISSN
(P)2288-2847 / (E)2288-2855
수록정보
권 3호 214 ~ 226쪽
식별자 정보
DOI10.7236/IJASC.2024.13.3.214
KCIART003122296