논문 상세

Does Live Streaming Allure the Unrestrained Buying Behavior?

출판일
20240630
ISSN
(P)2288-5404 / (E)2288-6818
수록정보
권 2호 493 ~ 517쪽

논문 저자

No 이름 이메일 기관
1 Satinder Kumar - School of Management Studies, Punjabi University
2 Garima Kathuria - School of Management Studies, Punjabi University
3 Mansi Rani - School of Management Studies, Punjabi University