논문 상세

Where and How to Advertise? An Empirical Study on Mobile Ad Attitude and Response Based on Contextual Factors

출판일
20240630
ISSN
(P)2288-5404 / (E)2288-6818
수록정보
권 2호 518 ~ 540쪽

논문 저자

No 이름 이메일 기관
1 Janine Anne T. Laddaran - School of Business, Yonsei University
2 Jaecheol Park - Sauder School of Business, University of British Columbia
3 Il Im - School of Business, Yonsei University