논문 상세

A study on the impact of fashion brand Metaverse platform characteristics on perceived avatar identity and user purchase intention

출판일
20240930
ISSN
(P)2288-7202 / (E)2288-7318
수록정보
권 3호 406 ~ 418쪽

논문 저자

No 이름 이메일 기관
1 Jihye Jeon - Graduate School of Design, Kookmin University
2 Eun-Jung Lee - Dept. of Fashion Design, Kookmin University