논문 상세

Emotional Marketing and Brand Loyalty in Vietnam's Retail Distribution Sector: Unveiling the Moderating Impact of Digital Innovativeness

출판일
20241130
ISSN
(P)1738-3110 / (E)2093-7717
수록정보
권 11호 1 ~ 14쪽
식별자 정보
DOI10.15722/jds.22.11.202411.1
KCIART003166591