Korean Journal of Environment and Ecology (한국환경생태학회지)

Korean Society of Environment and Ecology (한국환경생태학회)
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Satisfaction Factors and Determinants of Visitors in Taeanhaean National Park, Korea

태안해안국립공원 탐방객 만족요인 및 예측모형

  • Baek, Jae-Bong (Dept. of Landscape Architecture, Pusan National Univ.) ;
  • Kim, Dong-Pil (Dept. of Landscape Architecture, Pusan National Univ.)
  • Received : 2010.02.19
  • Accepted : 2010.04.13
  • Published : 2010.04.30
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Abstract

This study was carried out to provide basic data for efficient park management by analysing visitors' satisfaction factors and estimated regression model through questionnaire survey method at Taeanhaean National Park in Korea. Performance(satisfaction) variables as 'touting', 'illegal merchant', 'noise', 'indiscreet use' and 'collection of natural plants or animals', and Importance variables as 'littering problem', 'water pollution act', 'careless cooking' and 'exorbitant pay' were relatively high score. It was clarified that the 'souvenir & special product', 'lack of use program' 'lack of public facility', 'lack of information facility', and 'lack of commercial facility' were 'concentrate here' ones by the Importance-Performance analysis. 'Facility management', 'Use management' and 'Resource management' factors were found out by Factor Analysis and the 'Facility management' was the biggest factor accounting for 32.6% of all. In the estimated model by Multiple Regression Analysis, 'lack of employee's guidance or kindness', 'lack of convenience facility', 'noise', 'lack of facilities to stay' and 'charge of user fee, parking fee' were the variables to impact visitors' satisfaction and to need concentrated management. These results were unique characteristics of marine national park and then the different management strategy and policy from mountain national park were necessary.

본 연구에서는 태안해안국립공원을 탐방한 이용자들을 대상으로 설문조사를 통한 이용 후 평가를 통하여 국립공원 탐방에 대한 중요도와 만족도, 만족요인, 만족도 예측모형 분석을 통하여 국립공원관리의 기초자료를 제공하고자 하였다. 중요도-성취도 분석결과, 호객행위나 잡상행위, 고성방가, 무분별한 이용, 불법포획 및 식물채취 등에 대한 만족도가 높게 나타났으며, 중요도 항목은 쓰레기 투기 문제, 수질오염행위, 무분별한 취사행위, 바가지요금 등이 높은 값을 보였다. 특산물 및 기념품, 공원이용프로그램, 공공시설, 공원이용정보시설, 상업시설 등의 항목은 '우선시정'을 필요로 하는 즉, 집중적인 관리가 필요한 항목이었으며, 나머지 항목은 '지속적 노력'이 필요한 항목으로 나타났다. 요인분석 결과, '시설관리' '이용관리' '자원관리'요인 순으로 추출되었으며, '시설관리요인'의 설명력이 가장 높게(32.6%) 나타나 시설관리의 질적 수준이 만족도를 결정하는 중요한 요인임을 알 수 있었다. 만족도 예측모형에서는 '관리자의 친절 및 안내' '편의시설부족' '고성방가' '숙박시설 부족' '이용요금 및 주차비'등이 만족도에 영향을 미치는 변수로 나타나, 이들 요소에 대한 집중적인 관리가 요구된다 하겠다. 이와 같은 결과는 해안공원의 특성이 반영된 것으로 산악형 국립공원과는 차별화된 관리전략과 정책이 필요하다 하겠다.

Keywords

References

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