Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effects of Attitudes toward Cosmetic Surgery, Body Value Inclination, and Sociocultural Attitudes toward Appearance on Clothing Behavior

성형태도, 신체편향성, 외모에 대한 사회문화적 태도가 의복행동에 미치는 영향

  • Chung, Misil (Dept. of Home Economics Education, Dongguk University at Gyeongju)
  • 정미실 (동국대학교 경주캠퍼스 가정교육과)
  • Received : 2012.08.24
  • Accepted : 2012.10.15
  • Published : 2012.10.31
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Abstract

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

Keywords

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