Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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An Empirical Study on the Factors that Affect the Continuous Use Intention of i-PIN

아이핀(i-PIN)의 지속적 사용의도에 영향을 미치는 요인에 관한 실증적 연구

  • 임혁 (충북대학교 경영정보학과, BK21 Plus 빅데이터 서비스모델 최적화 사업팀) ;
  • 김태성 (충북대학교 경영정보학과, BK21 Plus 빅데이터 서비스모델 최적화 사업팀)
  • Received : 2015.08.27
  • Accepted : 2015.11.23
  • Published : 2015.12.31
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Abstract

In 2005, Korean government created the Internet Personal Identification Number (i-PIN) for a new online personal identification system to protect citizens' personal information against criminal abuse. However, i-PINs have not been widely in use over a decade. Although many people joined the i-PIN service, its actual use rate has been low. This study intends to identify the factors necessary to boost the continuous use of i-PINs. It was shown that government support and perceived security had a positive effect on the perceived ease of use and perceived usefulness of the i-PIN, respectively. Perceived security also directly affected the continuous use intention of the i-PIN. The perceived ease of use significantly affected the perceived usefulness, but it did not affect the intention to continuously use the i-PIN. The factor that had the most significant influence on the continuous use intention of the i-PIN was perceived usefulness. To increase the i-PIN use rate, Korean government must reduce users' anxiety through strict security functions, and must attempt to help people use the i-PIN easily.

Keywords

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