The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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A Study on Factors Influencing the Continuous Use Intention of Mobile Easy Payment Service: Integration of information system Post Acceptance Model and value model

모바일 간편결제 서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 정보시스템 후기수용모델과 가치모델의 통합

  • ;
  • 김은희 (CICSOFT 교육콘텐츠 사업부)
  • Received : 2019.02.12
  • Accepted : 2019.03.29
  • Published : 2019.03.31
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Abstract

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

Keywords

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<그림 1> Oliver(1980)의 Expectation-confirmation theory

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<그림 2> A Post-Acceptance Model of IS Continuance

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<그림 3> 연구 모델

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<그림 4> 경로도해도

<표 1> 모바일 간편결제 서비스에 관한 선행 연구

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<표 2> 표본의 인구통계적 특성

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<표 3> 연구변수의 측정항목

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<표 4> 측정모형의 적합도 지수

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<표 5> 구성개념 간 내적 일관성 및 판별타당성

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<표 6> 측정모형의 확인적 요인분석 결과

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<표 7> 구조모형의 부합도 지수

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<표 8> 연구가설의 검증 결과

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