Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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Residents' Perception and Evaluation of New Ruralism Using IPA - Focusing on the Regional Leader Group in Gochang-gun -

IPA를 활용한 농촌다움에 대한 거주민의 인식 및 평가 - 고창군 지역 리더그룹을 중심으로 -

  • Kim, Young-Jin (Interdisciplinary Program in Landscape Architecture, Seoul National University) ;
  • Son, Yong-hoon (Graduate school of Environmental Studies, Seoul National University)
  • 김용진 (서울대학교 협동과정 조경학) ;
  • 손용훈 (서울대학교 환경대학원 환경조경학과)
  • Received : 2022.01.27
  • Accepted : 2022.02.25
  • Published : 2022.02.28
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Abstract

This study measured the importance and satisfaction of the values related to 'New Ruralism' using the IPA(Importance-Performance Analysis) technique by the rural leaders' group. In the result, the satisfaction value was evaluated lower in the importance of 'landscape and ecological resource conservation', 'settlement environment', and 'population' related items. On the other hand, the items of 'tourism resource management', 'landscape damage', and 'landscape and ecological resource conservation' showed high satisfaction. Therefore, the leaders' group of Gochang-gun perceived the importance of local tourism image, landscape damage prevention, settlement environment, and rural landscape in 'New Ruralism' management. However, the leaders' group valued lower in the items of population, ecological value and natural and historical tourist sites. This seems to be a characteristic of the leaders' group mainly engaged in agriculture. Through factor analysis, the six items excluded from the analysis were considered important factors in 'New Ruralism' in Gochang-gun through a review of previous studies. Still, the leaders' group of Gochang-gun did not recognize them as important items in the rural resource. However, these items will be able to contribute to the development of 'New Ruralism' in Gochang-gun, and it is necessary to improve the awareness of the leader group. Even if local governments or experts present an ideal goal for rural development, it is difficult to achieve the goals if there is a difference from the perception of residents. Therefore, it is important to understand the perception of 'New Ruralism' of the leaders' group who plays an important role in regional development projects.

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